For AvaTrade, Contentiy produced a series of video assets built around the brand’s presence in the UAE sports scene and its partnership with the UAE Pro League. The project went beyond a standard sponsorship announcement: we developed a creative narrative connecting the mindset of a trader with the mindset of a football player — precision, timing, pressure, risk, and decision-making. This concept was brought to life through cinematic video production, motion graphics, VFX, animated digital posters, and localized English and Arabic versions designed for social media and regional campaign rollout.
Contentiy also supported AvaTrade with interview-based video production featuring leading sports figures, including content with Max Verstappen and AvaTrade ME CEO Fadi Abo Ras discussing the balance between data-driven precision and human instinct. Our role covered filming, editing, post-production, English video preparation, and Arabic subtitles, helping AvaTrade create campaign-ready content for multilingual audiences across the MENA region. The final assets were designed for platforms such as Instagram, YouTube Shorts, X, and digital ad placements, strengthening AvaTrade’s brand narrative across both sports and finance.
